Gerald Cason

Founder & CEO

Gerald Cason has spent most of his life looking for golf balls. No, no, he’s a good golfer. He starting in the golf ball recycling industry when he was just a mere lad of 17. As an avid diver and golf enthusiast, it was a natural fit. That was over 30 years ago.

As a teenager, he applied for a job, only to have the owner, Jim Reid, tell him that they weren’t hiring at that time. The owner had to take a phone call and stepped in the back of the office. As Gerald waited, he took it upon himself to sweep the shop’s floor and clean up a bit. When the shop’s owner came back about half an hour later, he asked his son who had cleaned up the shop. His son replied “Gerald did.” When asked why he had cleaned the shop, Gerald said “Because it needed it.”

Jim hired Gerald on the spot. Not too long after, Gerald was made a partner in the business and after four years had helped it grow to over $5 million dollars in sales.

it was that drive and determination that made Gerald such a success.

Gerald started a company called Players Choice. It was the first company to refinish golf balls. His recycled and refinished golf balls were the best in the industry. The quality and consistency of his product drew the attention of a lot of people.

Gerald has set the standard for the recycled golf ball market and has run several successful companies.

There are few people in the industry with Gerald’s reputation for integrity, honesty and enthusiasm. These are qualities that are important to him and the people he works with.

With Waters Edge, he brings his knowledge and experience to get the highest quality recycled golf balls back in play.

There’s a difference in how we do things.

Waters Edge was founded with the goal of providing golf courses and retailers top quality products with great margins while in return offering their customers the brands and golf balls they know so well at more affordable prices. We have accomplished our goals by perfecting the process of recycling and refinishing a golf ball.

When we first started it was with a ringer type washing machine in the basement. After we burned up mom’s machine, we moved on to different types of ball washers, many utilized by driving ranges for cleaning the range balls each day.

For us, simply recovering balls from the drink was never enough. We researched and learned more about how golf balls were made and many of the techniques and equipment used to prep the ball for finishing and printing. As a result, Waters Edge provides the most consistent and top quality products to our customers, while providing modern, eye-catching packaging to put more money in your pocket.

With over 30 years of experience, Waters Edge is the leader in recycled golf balls world wide, with branding and packaging for every level of golf lover.